…as enticing and mystical as its name sounds.
Founded in May 2017 by Sophie Garvey, MARTHA’S MAGIC WARDROBE is a concept online store for mamas who just want that extra, affordable spark to their kids wardrobe.
The idea of creating Martha’s magic wardrobe came to Sophie while she was on maternity leave last year…and yes you’ve guessed it, it’s named after her daughter, Martha.
“My initial idea came from people always commenting on the way Martha was dressed! I’ve always wanted to own my own business, I just never knew what kind of business and this was it and I love it!”
With 11 years of retail experience working for huge high street chain Marks and Spencer’s, Sophie obviously has an eagle eye for all things fashion. And to add to that, Martha is her daily inspiration and dress up practise! “I love to put Martha in thing that I don’t usually see other little girls in and a lot of the time unisex items! It’s my nephews 1st party tomorrow and she will be wearing the Taller tee and a black tutu & pink converse! ”
Martha’s magic wardrobe stocks brands from all over the world. The only thing Sophie will not compromise on is quality. “I look for how unique they are and if I would dress Martha in them, I always like to check the quality is good enough aswell! For example the Sleepy Doe PJ’s are so well made & last forever plus the design is amazing!” I asked her who she would adore to stock that she hasn’t already got: “Currently the brand I would love to stock the most is Noè & Zoè I love their designs they are stunning. Oh and Rebel & Lola for the exact same reason! So hard to choose one!”
Martha’s magic wardrobe is barely a newborn in the world of online shopping and to add to that, Sophie has been working on it day and night but while juggling a baby and a part time job which from one mama to another, I say AMAZING!
Her sales are already rapidly growing and her portfolio of brands is expanding and Sophie only hopes that one day Martha’s magic wardrobe will bring her enough financial stability to work on it full time and spend more time at home with Martha!
Sophie is launching her website today and will give all you gorgeous readers 10% off with code THESTAR123.
Also head over to my INSTAGRAM page as we’ve teamed up on a GIVEAWAY!